Village Buddha is an integrated programme consisting of systematic methods, approaches and mindset change aimed at engaging village communities and shaping a better and happier society. Organizations explore and enhance their capability to develop new businesses and services for fast-growing emerging markets in rural India. The entire programme is built around three pillars,
a. Today’s unsolved problems of the society are tomorrow’s business opportunities.
b. Society can be best improved through systematic and organized initiatives.
c. Business & Manufacturing/Services capability will enhance if business organizations work with society.
Since its launch in 2014-15, Village Buddha helped 25 companies through 116 participants to seed ideas of "Win-Win" relationship between Business and Society, by introducing new scientific tools and systematic methods to connect better with the society. The two independent modules of Village Buddha are designed to cater to Holistic needs of companies working with the rural community at various stages of involvement,
a.Module A on Holistic Village Transformation – A Systematic Approach (Holistic engagement of business with villages).
b.Module B on “Holistic Emerging Market Development” (Creating rural enterprises in villages).
Both Modules are independent of each other and are of five days each. These are held in the most innovative classroom in Bengaluru. A lot of the learning and skill building takes place in more than 300 villages surrounding this class room.
In addition, the Village Buddha programme is further strengthened by research based case studies. The Village Buddha research team is currently working on a new publication “On the Path to PROGRESS – The Journey of Three Villages” sharing their wisdom about the Holistic development with the community.
Mid to Senior level executives of companies looking for holistic development of the rural community will be mostly benefitted to participate in this programme.