Till five years ago Indian manufacturing companies focused mostly on production - the small 'm' concept giving little thought to the entire environment. However, to compete globally Indian manufacturing companies need to enlarge their perspective and develop an integrated thinking capability dovetailed with a strategic mindset - the BIG M perspective.

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the growth of industry in India, partnering industry and government alike through advisory and consultative processes.